Shreddies sells out to the anti-GMO lobby

Sad to see that Shreddies, the cereal that got me through primary school, has fallen prey to the authenticity hoax. Here’s a press release that came out today:

Good, good whole wheat Shreddies now Non-GMO Project Verified

Receives official seal of approval from North America’s only third party verifier

June 27, 2014 – Toronto, ON – Post Foods Canada today officially announced that its Shreddies Original cereal has been verified by the Non-GMO Project, North America’s only organization offering third party verification and labeling for non-GMO (genetically modified organism) food and products.

The official Non-GMO Project seal on all packaging of Shreddies Original cereal, confirming the recipe and suppliers avoid GMO ingredients, will be available to customers at retail locations starting in July.

“We are committed to providing nutritious and delicious products for Canadians of all ages,” said David Bagozzi, Director of Marketing for Post Foods Canada. “Non-GMO Project Verification is an important endorsement that we want to share with our consumers as they continue to make informed decisions about the food they consume.”

The Non-GMO Project’s mission as a non-profit organization is the commitment to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices.

“Having an iconic cereal such as Shreddies now Non-GMO Project Verified is a clear indication that Post Foods Canada is making a concerted effort to provide nutritious, non-GMO product offerings,” said Megan Westgate, Executive Director of the Non-GMO Project. “Post Foods Canada takes the choices its consumers make about food to heart and deserves kudos.”

About Post Foods Canada Inc.: 
Post Foods Canada Inc. is the manufacturer of iconic ready-to-eat cereal brands including Shreddies, Honeycomb, Sugar Crisp, Alpha-Bits, Shredded Wheat, Great Grains, Honey Bunches of Oats and other great tasting cereals. For more information, please visit www.postfoods.ca.

About the Non-GMO Project: The Non-GMO Project is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO food and products. Learn more at www.nongmoproject.org.

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Tags: shreddies gmo

On invading Russia

It’s a singular fact of the Great Conflict against Russia that no one — certainly no one on the Allied side — had any clear idea of how to go about it. You will think that’s one of these smart remarks, but it’s not; I was as close to the conduct of the war in ‘54 as anyone, and I can tell you truthfully that the official view of the whole thing was:

"Well here we are, the French and ourselves, at war with Russia, in order to protect Turkey. Ve-ry good. What shall we do, then? Better attack Russia, eh? H’m, yes. (Pause). Big place, ain’t it?"

Flashman at the Charge

We got some new publishing equipment delivered to the newsroom this week. Can’t wait to fire it up.

We got some new publishing equipment delivered to the newsroom this week. Can’t wait to fire it up.

austinkleon:

Here’s a bunch of stuff that made my life better this year that I think a wide range of other people would like, too. It’s all $5-$25, so great for stocking stuffers or people on a budget.

Parquet Courts, Light Up Gold - Loud, obnoxious punk. Best played loud. $16 on vinyl.

explore-blog:

The speed of light compared to the fastest objects known to humanity. Also see what happens on Earth in a single second. 

explore-blog:

The speed of light compared to the fastest objects known to humanity. Also see what happens on Earth in a single second

(Source: )

The definitive Web 1.0 Nostalgia Top Ten

Jennicam. Mahir Çağrı. CIndy Margolis. The Trojan Room coffee pot. Admit it — things were better when all there was to the web was Web 1.0.

And so, following the rule that the rate of nostalgia-mongering increases proportionally to the square of technological change, herewith are the definitive top ten Web 1.0 moments. 

10. Gawker wanted nothing more than to be Suck.com. We loved it especially for that one picture. You know the one. "A fish, a barrel, and a smoking gun". Damn straight.

9. Before there was the Browser and Brainpicker, there was the Arts and Letters Daily, the first great middle-brow aggregator. It’s still going, but it hasn’t been the same since its founder, philosopher Dennis Dutton, died too soon.  

8. The Visual Thesaurus. They’ve ruined it now, but when it first launched it was magnificent. Search any word and see its relationships to the rest the language mapped out in a dancing, playful semantic web. Absolutely mesmerizing. 

7. Hot Chicks with Douchebags. There’s not much to it. Pictures of hot chicks with douchebags, with extended captions written like prose poems from the gutter. The founder was a graduate student in literature, naturally. 

6. The precursor to College Humor and Funny or Die, Brunching Shuttlecocks was one of the first great humour sites. Your roommate plays the Indigo Girls

5. The Best Page in the Universe. It’s still going, and it still has that appalling design. And he’s an asshole. But lord Maddox is funny. So, so funny. 

4. If there was ever a site that was too smart for its time, it was Fametracker, the “Farmer’s Almanac of Celebrity Worth.” Along with its sister site, Television Without Pity, Fametracker was run by Adam Sternbergh and Tara Ariano. I wish it were still up just so I could link to the Fame Audit of William Shatner, one of the greatest short hits on celebrity ever written. 

3. They had a website. They had a plan. Generals Jenny and Claire even had T-shirts promoting their goal of Canada World Domination.  I interviewed one of them, sort of, by email. We all had crushes on them, back when I was part of the gang running This Magazine in Toronto. 

2. You can do anything at Zombo.com. The only limit is yourself. 

1. Sometimes, the culture is poorer because people aren’t willing to sell out. What could we have had, if the brothers Chaps had been less interested in just amusing themselves, and more interested in making more lucre? I suppose what we have is plenty enough: Halloween cartoons, Sbemail, Marzipan’s answering machine. At the core of it all was Homestar, a lisping, moronic, fantastically endearing cartoon knockoff of a Japanese popsicle. Everybody! Everybody!

"Och — a ned shat doon the chimney," or, why I want to work for a tabloid.

"Och — a ned shat doon the chimney," or, why I want to work for a tabloid.

Tags: tabloids

lock:

WOOT CANADA EXPANSION: Launching today, welcome Eater Toronto • Curbed Toronto • Eater Vancouver • Curbed Vancouver • Eater Montreal. 

lock:

WOOT CANADA EXPANSION: Launching today, welcome Eater TorontoCurbed TorontoEater VancouverCurbed VancouverEater Montreal

1971 was a different planet

I work in the newsroom at the Ottawa Citizen. A member of the maintenance staff who has been there for ages has this amazing archive of print journalism going back decades. The other day he brought in a copy the Toronto Telegram’s TV guide from 1971.

Here is the cover:

Fashion-wise, this could be the cover of the next issue of The Brooklyn Times. But here’s the inside page:

This is clearly some sort of Page-Three-Girl prototype. Note that Diane Derry has a “wide range of spare time activities” that involve sewing, singing, acting and gymnastics.


Oh, and in the future, she “hopes to work helping mentally retarded children.”

Nietzsche, le philosophe de l’anticonformisme

Nietzsche, le philosophe de l’anticonformisme