Sad to see that Shreddies, the cereal that got me through primary school, has fallen prey to the authenticity hoax. Here’s a press release that came out today:
Good, good whole wheat Shreddies now Non-GMO Project Verified
Receives official seal of approval from North America’s only third party verifier
June 27, 2014 – Toronto, ON – Post Foods Canada today officially announced that its Shreddies Original cereal has been verified by the Non-GMO Project, North America’s only organization offering third party verification and labeling for non-GMO (genetically modified organism) food and products.
The official Non-GMO Project seal on all packaging of Shreddies Original cereal, confirming the recipe and suppliers avoid GMO ingredients, will be available to customers at retail locations starting in July.
“We are committed to providing nutritious and delicious products for Canadians of all ages,” said David Bagozzi, Director of Marketing for Post Foods Canada. “Non-GMO Project Verification is an important endorsement that we want to share with our consumers as they continue to make informed decisions about the food they consume.”
The Non-GMO Project’s mission as a non-profit organization is the commitment to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices.
“Having an iconic cereal such as Shreddies now Non-GMO Project Verified is a clear indication that Post Foods Canada is making a concerted effort to provide nutritious, non-GMO product offerings,” said Megan Westgate, Executive Director of the Non-GMO Project. “Post Foods Canada takes the choices its consumers make about food to heart and deserves kudos.”
About Post Foods Canada Inc.:
Post Foods Canada Inc. is the manufacturer of iconic ready-to-eat cereal brands including Shreddies, Honeycomb, Sugar Crisp, Alpha-Bits, Shredded Wheat, Great Grains, Honey Bunches of Oats and other great tasting cereals. For more information, please visit www.postfoods.ca.
About the Non-GMO Project: The Non-GMO Project is committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. The Non-GMO Project offers North America’s only third-party verification and labeling for non-GMO food and products. Learn more at www.nongmoproject.org.