"James Dean is no longer the epitome of cool,” Dar-Nimrod says. “The much darker version of what coolness is still there, but it is not the main focus. The main thing is: Do I like this person? Is this person nice to people, attractive, confident and successful? That’s cool today, at least among young mainstream individuals."

Mainstream cool sheds its bad-boy image. WTF. 

Tags: cool not cool